Campden and Chorleywood Food Research Association
The success - Delivering an integrated solution to Campden Research to enable them to directly recruit, contact and survey candidates as part of their consumer market research services.
The solution uses SensorPro to capture online lifestyle information from consumers who have agreed to provide their details. The information, which is integrated fully with the SpinnakerPro email marketing solution, is then used to select survey candidates who meet Campden Research client’s criteria for each research project.
The process is streamlined using the advanced segmentation capabilities of SpinnakerPro to select and communicate with consumers.
‘Our need was to have a solution that offered Campden Research an alternative and flexible method of recruiting and communicating with survey candidates over traditional methods’ says Peter Burgess – Campden Research Consumer and Market Insights Manager. ‘Narragansett Technologies worked very closely with us to understand our processes and deliver a solution on time and on budget that met our needs’ added Burgess.
About Campden Research: Based in Chipping Campden UK,
Campden Research carries out research and development for the food and drinks
industry worldwide. It is committed to providing industry with the research,
technical and advisory services needed to ensure product safety and quality,
process efficiency and product and process innovation. Campden Research’s
clients include Tesco Stores Ltd, Unilever, Safeway Stores, Sainsbury’s
Supermarkets PLC and Nestle UK Ltd
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