Top tips for your online survey

1. Keep it short - experts say a maximum of 10 - 15 questions

2. Keep it simple - people will give up if your questions are too difficult to answer

3. Be objective - ensure the questions you ask are neutral and unbiased

4. Little and often is best - plan to do several questions over a period of weeks

5. Sample wisely - your sample should be representative of your target audience

6. Test, test and test again - once your survey is live, it is harder to fix

7. Value your respondents - share your results with them

8. Respond to issues - handle issue from customers promptly

9. Uphold your brand - customise your survey with your branding

10. Keep it legal - know the Data Protection Act