Top tips for your online survey
1. Keep it short - experts say a maximum of 10 - 15 questions
2. Keep it simple - people will give up if your questions are too difficult to answer
3. Be objective - ensure the questions you ask are neutral and unbiased
4. Little and often is best - plan to do several questions over a period of weeks
5. Sample wisely - your sample should be representative of your target audience
6. Test, test and test again - once your survey is live, it is harder to fix
7. Value your respondents - share your results with them
8. Respond to issues - handle issue from customers promptly
9. Uphold your brand - customise your survey with your branding
10. Keep it legal - know the Data Protection Act
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