Your Customer just left the store. How do we keep them engaged with our brand?
Though a single welcome or receipt email is useful, a welcome series is a more effective strategy to continually engage, connect and up-sell over time.
Let's admit it, we've often purchased something, then months later cannot recall where we bought it, right? This lack of recall could, and very often does, drive your hard-won customer to the competition. A Welcome series can help avoid that by extending the experience.
So how do we do that, without sending the same email to every subscriber or worse, in the wrong order? With Autoresponders, you can set these messages up ahead of time and create the rules that will only send the relevant email at the right time and importantly, in the right sequence.
A common complaint we see is that you don't know where subscribers came from. Did they signup via POS, the Facebook page, a Twitter ad or the website?
Luckily our POS, Facebook and Twitter apps know this already, so they can tag the subscriber with the origin of the signup. Which means you can send POS or Twitter specific email campaigns for example.
This makes your message more compelling, more personalized and more likely to engage.